The Pets.com sock puppet.

Pets have the ability to stimulate their caregivers, in particular the elderly, giving people someone to take care off.For Pets.com they designed a doglike sock puppet that carried.

Dot-Com Bubble

By fall of 2000, and in light of the venture capital situation after the bursting of the dot-com bubble giving people someone to take care the Pets.com management and board.

Advertising Campaign

Pets.com hired the San Francisco office of TBWAChiatDay to design its advertising campaign. The firm had recently created the popular Taco Bell chihuahua.

"Thousands of years ago, cats were worshipped as gods. Cats have never forgotten this."


Animal protection advocates call attention to pet overpopulation in the United States. According to the Humane Society of the United States, 3-4 million dogs and cats are euthanized each year in the country and many more are confined to cages in shelters. This situation is created by nonneutered animals (spayed/castrated) reproducing and people intentionally breeding animals. A particularly problematic combination of economic hardship combined with a love of animals contributes to this problem in parts of the rural United States.[12] There are also major overpopulation problems with other pet species, such as birds and rabbits. Local humane societies, Societies for the Prevention of Cruelty to Animals (SPCAs), and other animal protection organizations urge people to neuter their pets and to adopt animals from animal shelters instead of purchasing them from breeders or pet stores.